• Notepaper stock image
  

First you need to find a notepaper stock image. You can buy stock photo from iStock or scan from a notepad.



Cutout the notepaper and apply 2px drop shadow effect.

• Watercolor effects

Cmd + click on the notepaper layer to load the selection. Create a new Layer Group and click on the Add Layer Mask mini icon in the Layers palette. This way everything within the Layer Group will be masked.



Create a new layer. Choose a pink color (or any pastel color), select the Pencil tool, set the tool Opacity to 10%, brush size 100px, and drag around the document as you are doing a watercolor painting.



Repeat this step until you get multi layers of watercolor effects.

• Add details

Find some coffee stain images, paste it in and set the layer blending mode to Multiply.



Dirty and splatter effect: download and use the splatter or watercolor Photoshop brushes from Bittbox.



Add some pencil sketch illustrations. You can either scan your marker sketches or use vector illustration.



Make a triangle selection in the corner, pick a grey color and apply a gradient to make the wrinkle effect.


4. Hand wrting text

If you don’t have any nice hand writing fonts, go to Dafont or Urban Fonts to download them. Create a new Layer Group and enter the navigation text.



Find a different font, enter the menu mouseover text.


5. Washout RSS icon

Use the Eraser tool, choose one of the splatter brushes, set tool Opacity to 10% and randomly erase the edge. Then paint some brown color overlay the icon to give the dirty effect.


6. Sketchy strokes

Sketchy or pencil strokes can be easily created in Adobe Illustrator. Draw a shape or path, open the Brushes palette, click on the charcoal brush and set the Stroke weight to 0.25pt.


7. Final

Here is my final image. If you want to spend more time on the details, you can add paper clips, tapes, post note, pencil sketches, etc.